THUNDER BAY, ON ---- February 16, 2010 ---- Tourism Thunder Bay, in partnership with 
over 15 tourism industry partners, is once again offering one winner and three guests the opportunity to win the ultimate week long outdoor adventure in Thunder Bay this summer.
Now in its third year, ”Seven Days With the Giant” capitalizes upon our connection to the iconic geography of the Sleeping Giant, our intimate connection to Lake Superior and the unique cultural and culinary experiences in and around the city. This year’s grand prize, an all expanses paid vacation valued at over $12 000, generates significant interest through the North American avid outdoor community, positioning Thunder Bay as one of North America’s best outdoor cities.
Avid outdoor enthusiasts who live outside of the Thunder Bay area are encouraged to visit the contest entry site at VisitThunderBay.com beginning noon on February 11, 2010 until 12:00 AM midnight, May 31, 2010. Winners will be selected in June 2010 with an August 2010 experience redemption period.
This year’s partners include Ontario Parks, Parks Canada, Best Western Norwester Resort, OTMPC, Enterprise Car Rental, Gear Up for Outdoors, Golf Thunder Bay, Archie’s Charters, Thunder Bay Observatory, Masala Grille, Caribou, Lake Superior Visits, Fort William Historical Park, Founder’s Pioneer Village, Thunder Bay Art Gallery, Amethyst Mine Panorama and many other attractions and businesses.
For 2010, changes to the campaign will increase appeal to a wider range of outdoor experience seekers and offers the winners the opportunity to customize their adventure by selecting a wider range of outdoor and cultural experiences. The core prize includes return airfare for four from anywhere in North America, accommodation at the Best Western Norwester Resort and Sleeping Giant Provincial Park, camping gear from Gear Up for Outdoors, car rental from Enterprise, digital camera package, golf, angling charter, observatory tour, meals at some of Thunder Bay’s iconic establishments and a cultural attractions passport to Fort William Historical Park, Founder’s Pioneer Village, Thunder Bay Art Gallery, museums and much more.
This year’s campaign is central to our summer leisure marketing program and will include a strong social media component, utilizing Facebook, blogs and Twitter to reach targeted outdoor enthusiasts. Social media users are encouraged to follow along and invite their friends to join in and re-tweet news relating to the campaign.
“Seven Days with the Giant continues to weave our incredible natural environment around the city with our eclectic urban culinary and cultural attractions to create an atmosphere that positions us as destination as exotic as anywhere else on earth.” according to Thunder Bay Tourism Manager Paul Pepe.
2010 project partners include the following
• Tourism Thunder Bay – Lead promoter
• Ontario Parks – Park access to Sleeping Giant Provincial Park
• Parks Canada – interpretive support
• Ontario Tourism Marketing Partnership – marketing support
• Best Western Norwester Resort -2 nights accommodation
• Enterprise Car Rental – 1 week car rental
• Golf Thunder Bay – round of golf for 4 and 2 cart rentals
• Thunder Bay Observatory – astronomy tour
• Masala Grille – dinner for 4
• Caribou – Dinner for 4
• Gear Up for Outdoors – camping gear set
• Archie’s Charters – ½ day Lake Superior Fishing Charter
• Lake Superior Visits – Tour coordination
• Fort William Historical Park – park passes
• Founder’s Pioneer Village – attractions passes
• Thunder Bay Art Gallery – attractions pass
• Amethyst Mine Panorama – attractions pass
